Data-driven Marketing

Lisa Arthur

Differentiate your story, outflank competitors and drive revenue growth through data-driven marketing that drives results. Build your Go-to-Market strategy with strategic marketing and the five key pillars that will drive market growth and leadership


Key Benefit

  • Gain real-world advice and mentoring for your marketing team without expensive hires or consulting
  • Simplify execution and alignment with proven marketing playbooks designed with decades of expertise
  • Demonstrate marketing value and impact with key marketing plays that drive results

How does it work?

  1. Schedule a “virtual sit down” with Lisa to discuss opportunities and challenges to assure your needs are aligned to available playbooks
  2. Engage in a marketing assessment with a PlaybookPriority Read-out that spotlights focused, next steps
  3. Review proposed playbooks and discuss playbook and advisory services

What's included?

  • Full review of GTM
  • Full review of marketing strategy, plan &team
  • Full review of content strategy
  • Playbook proposal and mentoring plan


Brand, Positioning & Messaging
Thought Leadership
Demand Lead Generation
Organizational Planning & Design


Lisa Arthur

From Silicon Valley juggernauts like Oracle to east coast digital pioneers like Akamai Technologies, Lisa has created new market categories, built and grown revenues, brands and customers, all based on buyer needs. She positioned and launched entry SaaS products that exceeded revenue and customer acquisition goals. Lisa created brands from scratch and re-branded companies and positioned products through market entry, product evolution, mergers and acquisitions. Today, Lisa works with start-ups and emerging marketing leaders to provide Modern resources and mentoring for today’s data-driven marketer